Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

NOVEMBER 11, 2014

I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Publishing'

Mobile 164

Mobile Publishing Hitwise Patterns 164

Adam Sherk

JUNE 16, 2011

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter.

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

AUGUST 11, 2010

To find out more about NBC’s efforts I contacted Lauren Bertolini , Social Media Editor for NBC Local Media. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. What Horrible Things Did Time Magazine Do in 1964?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. Pinterest: Great Opportunity for Lifestyle Publishers and Brands.

Team 148

Team News Digg Fashion 148

Adam Sherk

AUGUST 28, 2012

Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. It is an effective tactic and there are plenty of good ways to do it.

Sports 116

Sports Team Facebook Feed 116

Adam Sherk

JULY 10, 2012

So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). I am not able to reveal the exact sites due to client confidentially but they are all well-known, established brands. Here are a few more examples. Women’s Site.

Google 119

Google Fashion Sites Report 119

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? News brands seem to fare better with the embedded video listings, although I also came across several examples (not pictured above) in which YouTube got both results.

News 113

News List Google Video 113

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. 29% of the top 500 pages is a pretty good showing, and a wide range of content brands, areas of coverage and audience demographics are covered. Social Media'

Sites 161

Sites News Google Content 161

Adam Sherk

SEPTEMBER 11, 2012

Successes like significantly increasing YoY non-branded search traffic or effectively leveraging social media for SEO are actually really cool. 5 Ways that Social Media Impacts SEO. Graphs and charts are a great way to illustrate the key points. “Aaay!” ” Fonzie, Happy Days. Just saying.

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

FEBRUARY 17, 2010

Does Google Want Brands in Your Social Circle? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release Blogroll 117

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

JANUARY 25, 2012

I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. I intentionally chose sites from several different publishers and focused on those with content that is a reasonably good fit for social news sites.

Digg 149

Digg Reddit Survey Publishing 149

Adam Sherk

AUGUST 21, 2012

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

FEBRUARY 2, 2011

The Huffington Post is a strong enough domain and brand to overcome the SEO and usability issues, but not every site is. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. So my advice: take it easy on those blog tags. Related posts: Blog Tag Optimization Tips for News Sites.

Sports 118

Sports SEO News Issues 118

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. The lesson of chapter 4 is Mindset Matters. The time has come to reinvent.

News 121

News Press Release Survey SEO 121

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. Article Source Page Speed Score (article) 1 Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

DECEMBER 15, 2010

Many publications will syndicate the major features and articles from their most important journalists across all their websites, which makes their publication consistent across different regions and helps to establish an international brand. Using social media. Social media is now an integral part of most online publications.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. UPDATE: I contacted Dennis Yu , who gave me this information: Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did. But Does it Violate Facebook Guidelines?

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Social Media Increase a Journalist’s Value? One journalist has a large following and active presence on several social media sites. One journalist has a large following and active presence on several social media sites.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. It was beautiful, but don’t make it more than it is.

Tips 102

Tips Publishing Press Release Blogroll 102

Adam Sherk

NOVEMBER 11, 2010

For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. Tags: Social Media. It’s a good way to network while improving the strength of your own profiles.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

OCTOBER 14, 2015

Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. Panda and Other Algorithmic Changes. The long, slow rollout currently underway for Panda 4.2 last year stuck at reduced levels.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? by Adam Sherk on March 24, 2010 It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective.

Google 129

Google Brands Google Reader Digg 129

Adam Sherk

AUGUST 14, 2012

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

FEBRUARY 27, 2013

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users.

Activities 194

Activities News Instagram Brands 194

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts.

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

JULY 8, 2011

Some saw this as a sign that the page had been banned or taken down and then allowed to reappear, potentially indicating a double standard for some brands. It will be interesting to see how long news and content sites will continue to use personal accounts and whether or not Google enforces stricter compliance.

Google 111

Google News Engineering Report 111

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites 167

Sites News CPM Facebook 167