Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. Audience Manager.

Twitter 89

Twitter CPA CPC Social Graph 89

Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

Airlines 102

Airlines Twitter Social Graph Loyalty 102

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Similar Posts: Ad Opportunities on Twitter, Facebook, Foursquare and Tumblr.

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Twist Image

JULY 18, 2011

As great as Twitter is, there are many people who use and abuse it to the point of absurdity. The 6 Types of Twitter Trolls: The "Calling You Out" Troll. The 6 Types of Twitter Trolls: The "Calling You Out" Troll. Too much self-promotion on Twitter can be a bad thing. The Brand Jacker Troll.

Types 111

Types Twitter Wikipedia Social Graph 111

Twist Image

SEPTEMBER 2, 2011

If you dig deep into the dynamics of relationships, conversations and engagement on Twitter , you'll quickly discover two camps: Those who will follow back anybody and everybody. What's a brand to do? The mindset in this instance is to think of your brand as a media entity. People are not brands. I follow you. Not really.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Twist Image

MARCH 17, 2012

With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition.

Hashtag 103

Hashtag Social Graph Marketing Loyalty 103

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. In that social graph are all the places you hang out online. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Twist Image

FEBRUARY 8, 2013

What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. Suddenly, brands are telling stories in a more personal, human and connected way. In short, brands have to be personable and interesting. How much time should we spend on Twitter ?

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. It's still fairly traditional, isn't it.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s bigger than simply monitoring who is saying what about these brands.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" They're just using Facebook as a place to have a less-interactive and less-branded website. Why is it less-branded? Brands are getting lazy.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all? Start Your Free Trial.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. Generating x% increase of website visits through social media channels. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below).

Social Media 260

Social Media Analytics URL Campaign 260

Convince & Convert

JUNE 15, 2012

One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. Links from Google+, Twitter and other social media players have become factors in calculating rank – and they are growing in importance. You can follow Sean McGinnis on Google+, Twitter and on Linkedin.

Google 126

Google Content Construction Social Graph 126

Stay N' Alive

APRIL 10, 2011

It's time for Google to realize that Facebook owns your social graph. Twitter owns some of that too. Yet, despite the new management structure and bonus incentives, I don't see Larry and Sergey using Facebook more or Twitter more. I don't see them checking into already social places like Foursquare or Facebook Places.

Google 111

Google Social Graph Facebook API 111

Laurel Papworth

MAY 6, 2013

While it’s nice to have customers talking about your product and services with their friends online, raising brand awareness and hopefully providing great reviews, the ability to measure how much that tweet, Facebook share or Google Plus one is worth, is, well, priceless. Twitter: @silkcharm. Off it went.

ROI 101

ROI Buy Social Media Social Graph 101

Twist Image

JULY 5, 2011

Many thought that this was what would become of Twitter. Twitter was (and still is) a much more mobile-friendly experience. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross.

Facebook 109

Facebook Social Graph iPhone Social Networking 109

Proactive Report

SEPTEMBER 5, 2012

Facebook ranks #2 for the BlogHer sample with Twitter and Pinterest right behind. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. Know who is in your social graph and where they go to get trusted information. Follow me on Twitter.

Reputation 90

Reputation Sample Samples Social Graph 90

Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. After Facebook’s failed attempt to buy Twitter, Facebook has embarked on a policy of “If you cant buy them, destroy them” and has slowly but surely copied the features offered by Twitter.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Stay N' Alive

JUNE 29, 2011

On Google+ it's not that way - they take more of a Twitter approach, allowing anyone to "follow" anyone, no matter what. In a sense, this puts Google Circles at a greater risk to putting Twitter out of business, as it takes the Twitter follow model and lists, and adds privacy settings to it, using those lists to make that happen.

Privacy 107

Privacy Google Social Graph Posterous 107

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Twist Image

JUNE 9, 2011

The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales? Social Media is a great humility check. social media. social media strategy. A challenge. Why do this?

B2B 103

B2B Social Graph Publishing Widget 103

Proactive Report

OCTOBER 30, 2011

Accenture reports that 75 percent of companies don’t know where their most valuable customers are talking about them, and only 23 percent are using social media analysis. Acting on Intelligence from Social Media, 2011). Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? Lot of others.

Social Media 95

Social Media Retail Airlines Social Graph 95

Stay N' Alive

JUNE 28, 2011

Google+ Branding. Google has done some amazing branding with the whole experience, too. In place of the "like" is a branded +1 button that looks just like the +1 buttons you see here. For instance, in Facebook and Twitter you use "@" to mention someone. On Google, it's "+", furthering their branding experience.

Google 111

Google Facebook Social Graph Privacy 111

Koka Sexton

MARCH 19, 2012

It all worked out and it was great to see so many customers in one place all wanting to hear the plans for InsideView and the were using Twitter to spred the news. During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling.

Press Release 96

Press Release Skills Yammer Social Networking 96

Convince & Convert

FEBRUARY 3, 2016

Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. What We Can Learn from Fitbit’s Diverse Audience. We know these people have an interest in Fitbit, but what else are they interested in?

Content 60

Content How To Marketing Case Study 60

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? The reality is, there’s never been a level playing field. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Twitter stream. I’m going to, especially on Twitter, unfollow everybody and then start from ground zero.” And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. You’re an author.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Marketing Social CRM Consultant 128

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? They might not have completely aced social search and the social graph yet, but they’re used to working with humungous data sets. Data knowledge.

Google 32

Google Adsense MySpace Social Graph 32

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links.

SEO 167

SEO Tools Analysis CPC 167

Diva Marketing Blog

JUNE 8, 2009

The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." Clara Shih, the Facebook Era I agree with Clara Shih, and think that the Facebook Era is one of the smartest books about social networks. I promise you won't be disappointed.

Social Media 40

Social Media Marketing Social Graph Applications 40

Bare Feet Studios

JUNE 9, 2010

Twitter is an Innovator, But Not a Leader So back to my question at the beginning of this post. Twitter recently announced they will be selling ads in the content stream and they will be demanding a cut in ads sold by others in the Twitter stream. To me, there is tremendous innovation taking place online in the past decade.

Upcoming 57

Upcoming Conference Social Graph Flickr 57