Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 45 Days To Compose A Tweet?

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

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Should You Use a QR Code?

Waxing UnLyrical

Unfortunately, my first brand experience with QR last fall was a huge let down. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Here’s a tip: do your research.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it.

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