yMarketingMatters

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless. Increased Sales.

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT. Guest Post written by Eric Taylor.

Strategy 226
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Top Marketing Trends for 2013

yMarketingMatters

This should be the year that your small business becomes confident and adept at social media. Pick the specific platforms that make sense for your business. Take your product and our brand out of the story. Take it step further, make it more personal. Provide real value; don’t push your own agenda.

Trends 277
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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Reach is a good indicator of how well you are getting your product or business name out there, and INTO PEOPLE’S NEWSFEED. Reach measures how many people have seen your post.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. Here’s to successful Tweeting for your business. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches.

Twitter 271
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Top Marketing Trends for 2013

yMarketingMatters

This should be the year that your small business becomes confident and adept at social media. Pick the specific platforms that make sense for your business: You should decide which platforms are the most worthwhile places to reach your audience, thus seeing greater returns as a result. SoLoMo Marketing Takes Center Stage.

Trends 100
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Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). This is great news for small businesses who wish to reach a wider global audience.