Dave Fleet

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Lager says small businesses especially can benefit from social media – the closer to start-up, the better – because the people there are extremely passionate, focused on where the next sale will come from and are likely to have a direct relationship with their customers. Strategy is important.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

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