Techipedia: Tamar Weinberg

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. Are they are using today’s SEO best practices or yesterday’s?

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Cloaking or duplicating content is a huge no-no for SEO. Keeping that in mind, it may be the worst SEO mistake of your life. Image optimization is a commonly overlooked practice, but it does carry a lot of SEO value if done properly. Microdata is a little-covered topic in relation to SEO, but it does pack a powerful punch.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below).

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Introduce yourself, engage in the community, and let them learn about your brand. You can’t take your first driving class on the highway without learning how to drive on local streets beforehand.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

Facebook 274