Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. That reporter at the New York Times just called and said he’s doing a story on your brand! For example -.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. Ask if you can talk with customers and employees to learn more about what makes the brand unique. Compare that to a PR guy’s presentation. Saving a few dollars?

Industry 117
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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Content Marketing That Wins: Making Brands, Readers AND Google Happy from Steve Radick.

Google 125
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Running a PR Department vs. Running a PR Agency

Social Media Strategery

In an integrated agency, you have to not only understand PR, but also paid media, SEO and SEM, Digital, Social Media, User Experience, etc. Your clients are brand managers, not PR people. Public Relations agency branding leadership management marketing pr'

Team 103
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31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Given the choice between native advertising content, where impressions, message, and calls to action are guaranteed, what’s the incentive to allocating dollars to PR where not only do these guarantees not exist, the brand is opening itself up to substantial risk?