Small Business Mavericks

MAY 1, 2013

Search engines love on-site SEO , especially if leads to better relationships with your site visitors. Here are 4 uncanny ways to increase your on-site SEO. They are best used when you customize them with your branded logo and helpful links to assist site visitors in finding the information they are looking for.

SEO 87

SEO Sites Directory URL 87

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

FEBRUARY 13, 2015

Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Optimize your brand’s social profiles. SEO Is Never Finished. That’s exactly what happens when your SEO is tuned up, too.

SEO 70

SEO Engineering Journal Small Business 70

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? There has long been a belief that videos need to promote your brand, and products if product orientated. The problem with heavily branded videos is the turn-off factor. For a video to do well in social media, it needs to be shareable, and heavily branded videos aren’t really shareable.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

AUGUST 22, 2012

For most of Internet history there has been a growing battle between on-site SEO and off-site SEO. If you ask some online marketers, they’ll tell you that off-site SEO tactics such as link building are more important than anything else. But it’s on-site SEO that will provide the greatest value for your readers.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

JANUARY 2, 2013

More and more, branding is becoming the important thing online. It’s not SEO. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. How Google+, AuthorRank, and Co-Citations Move Your Branding Forward. This year, he continues that tradition.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. SEO doesn’t all have to be about your online activity. In today’s interconnected and integrated world, small- and medium-sized businesses can’t think in binary terms (i.e.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Brand page name and title – What do you call your page? It’s true.

Brands 101

Brands Facebook URL SEO 101

Small Business Mavericks

OCTOBER 30, 2013

Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. Tumblr is social – Tumblr isn’t just a blog or an SEO tool. Blogging for Small Business SEO Social Media Tumblr' If you do it well, you can get them ranked highly.

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

JULY 12, 2013

Personal online branding is important. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. The rules are a little different for brand names. Branding google personal branding search search rankings'

Google 98

Google Brands Reputation Small Business 98

Small Business Mavericks

FEBRUARY 11, 2012

Is it important to brand a small business? Wesley LeFebvre has an interesting article on Small Business UK that discusses why and how you should brand your business. Of particular interest is the how, and he talks about five cheap ways to brand your business. Wesley LeFebvre makes an important point about branding.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

AUGUST 14, 2012

Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. There are thousands of John Smith’s in the world. But there will only be one google.com/+johnsmith. And what a powerful custom URL that will be for the person who snags it.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

SEPTEMBER 11, 2012

Many SEOs still believe that it does, and many of them teach their clients that it does. There are times when securing an exact match domain could benefit you, but if you do it strictly for SEO reasons, then I’d say it’s probably not going to help you. And if you engage in on-page SEO spam, then it likely will hurt you.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

JULY 1, 2011

SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. You can put your SEO blog on the back end of a domain that you want to increase traffic for or put it on a separate domain and use it to build links. The key is to find the method that works for you.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

JUNE 20, 2011

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. So, for instance, imagine Samsonite applying for one of these branded TLDs and paying the fee.

Domain Name 156

Domain Name Small Business Brands Engineering 156

Small Business Mavericks

JANUARY 14, 2012

Q&A sites allow you to develop your brand and build a reputation whilst also working to funnel traffic to your website. They also have SEO benefits delivered through any links you include. ” These are as useful for businesses too – still, some questions go unanswered for several hours.

Reputation 79

Reputation Brands Knowledge Base Yahoo 79

Small Business Mavericks

AUGUST 29, 2014

He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Stop bidding on your own unique branded keywords if your brand name has no PPC competition. 3 Not-As-Good Things About Paid Search.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

SEPTEMBER 3, 2014

” What Does This Mean For SEO? The best SEO practices are very similar to stocking a pantry for that gourmet chef because attention is paid to what will be needed for recipes and the quality of the ingredients. SEO for Small Business authorship Google Authorship search engine optimization SEO'

Google 102

Google SEO Delicious Engineering 102

Small Business Mavericks

MARCH 10, 2015

It’s very effective to multiply content and SEO from one event by utilizing all the marketing tools you can. People tend to see businesses as entities, with the brand being the personality of that entity. The internet has amplified the effect of the brand/entity dynamic.

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

JANUARY 7, 2013

A well-targeted Google+ page that is relevant, branded, and updated regularly can be a shortcut to grandiose SEO. Let’s face it, social cues are now a part of your SEO efforts – like it or not. Build yourself a branded Google+ page that links back to your website in your About section. Dont’t fight it.

Google 98

Google SEO Engineering Brands 98

Small Business Mavericks

JANUARY 29, 2016

Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. This is important if people are searching for your brand. Branding – Of course, that requires that people get familiar with your brand.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

MARCH 14, 2014

The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and achieve great search engine factors based on the strength of their on-page SEO and the ability of the blogger to promote them through social media and attract inbound links. They make some good points.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

JANUARY 14, 2014

The benefits include SEO, a stronger search engine presence for your brand, and networking. SEO for Small Business google YouTube' If you joined Google+ so that you can comment on YouTube videos, then go one step further and start using Google+ for marketing. But that’s just a beginning.

Google 105

Google Small Business SEO YouTube 105

Small Business Mavericks

JULY 26, 2012

It’s good SEO. Those outposts are great reputation management, brand building, and authority building tools. Social Media As SEO. In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. Your Social Authority. In that social graph are all the places you hang out online.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

SEPTEMBER 30, 2013

Similarly, many SEOs forget their audiences and focus on the technical aspects of optimization. Your best keywords are keywords that your target audience would use to search for information about your product, service, or brand. website development keywords SEO website design' These are big mistakes. 1 for your keywords.

SEO 101

SEO Project Engineering Course 101

Small Business Mavericks

MARCH 24, 2014

Its real purpose is to get your name and brand in front of a new audience. Don’t guest blog for the SEO benefits. Do it for the branding benefits. Set some goals and focus on building your brand. Blogging for Small Business Branding guest blogging link building' You don’t need dofollow links to do that.

Blogosphere 105

Blogosphere Small Business SEO Blogger 105

Small Business Mavericks

JULY 11, 2011

That’s because there are certain things you have to consider that you wouldn’t necessarily consider for a global brand. However, it might take you longer to achieve search engine traction for your global brand. You’ll have to figure out how local search will play into your overall SEO initiatives.

Directory 170

Directory SEO Engineering Social Media 170

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. Local Internet Marketing google update local local search SEO'

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

MAY 28, 2013

I think many small business owners simply do not understand the connection between social signals and SEO. That’s unclear, but what is clear (at least, to me) is that there are SEO benefits to using Google+. Use it often and you increase your brand exposure in the search engine rankings. But how much more?

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

MARCH 25, 2014

You’d be better off just focusing your energy on keeping your websites well optimized and attracting the right audience for your brand. SEO for Small Business algorithm google search search engine optimization search rankings SEO'

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Beyond bad content, there are four other big blogging mistakes that can hurt your online brand. Failing to SEO your blog – You don’t have to over-optimize – that is, focus entirely on SEO.

Reputation 98

Reputation SEO Blogger Publishing 98

Small Business Mavericks

AUGUST 29, 2013

There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. This can be seen as another SEO element, but it’s so much more than that. For each skill endorsement you receive you are branding yourself and making yourself more credible in the eyes of potential clients.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

DECEMBER 20, 2011

With new Search Engine Optimization (SEO) tactics, it has become much easier to find what you are looking for. Small businesses can take advantage of this by branding their business. If you have a unique name, brand it so that the search engines will catch it with just one word. It all depended on how you phrased the words.

Small Business 101

Small Business Yahoo Engineering SEO 101

Small Business Mavericks

NOVEMBER 30, 2015

Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. SEO – Search engine optimization is often narrowed to what takes place on your website. In a sense, all marketing is generating leads. Nevertheless, the goal is the same no matter the medium.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

MAY 6, 2015

If your budget doesn’t have room for both, make sure you focus on what you want to accomplish for your brand: both boost brand awareness, but content will boost SEO and conversions while native ads encourage social engagement. benefits of native advertising are brand awareness and engagement.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

AUGUST 6, 2012

As simple as it sounds, it is an extremely powerful tool to brand your business, large or small, and even drive sales. Make sure to fill in your account with rich keywords as this will help with SEO. Use keywords in descriptions—each pin and re-pin creates a back link to your site, which is essential for SEO. Big mistake!

Real Estate 184

Real Estate Hashtag SEO Sites 184