Sherrilynne Starkie

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Top Five: Google is shuttering G+

Sherrilynne Starkie

Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. This means improved storytelling capabilities for brands. — SS.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Follow List.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

Like responsive search ads, these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically. Google has also announced two reporting updates for responsive display ads. TikTok gets fined $5.7

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Use an editorial calendar for content marketing

Sherrilynne Starkie

Although quality content is now more important in SEO, keywords do still play a role. Does your brand take bloggers seriously? Top tips for bloggers and brands. Keep links to source materials in the calendar to ensure they are properly referenced in all resulting content. Keywords and hashtags. PLEASE LIKE MY FACEBOOK PAGE.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. Services include: An SEO audit. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone.