Justin Levy

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Determining Social Media ROI

Justin Levy

Figuring out social media ROI continues to be a very hot topic not only for the social media geeks but also for big brands that want to determine success measurements of their investment into the space. For us, our entire focus has been on SEO. For those that don’t know, approximately 1.5 Surprise, surprise, it worked.

ROI 140
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Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out how to boil their social media policies down to only the nitty gritty. But, over the course of 2010 we’ll continue to see more brands adopting social media policies. Guess what?

Policies 124
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Social Media Marketing in the Restaurant Business

Justin Levy

Since many of these tactics provide for solid SEO, as part of our goals, it helped us to gain several thousand links in Google and other major search engines. While this does create some duplication, it ensures that we never miss any conversations happening around us, our brand, our competition, or our industry.