Buzz Marketing for Technology
JANUARY 11, 2011
All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Also more advanced techniques like Polls, Promotions and Contests.
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).
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Buzz Marketing for Technology
APRIL 10, 2013
There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling. It’s an ever-evolving practice that reaches miles beyond SEO, ad targeting and landing page optimization. After all, no visitors, no sales.
Buzz Marketing for Technology
MAY 28, 2014
To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.
Buzz Marketing for Technology
OCTOBER 19, 2011
2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? This will lead to 250 articles with mentions of your solution, as well as links back to your site (think of the SEO value there!). So there you have it.
Buzz Marketing for Technology
DECEMBER 8, 2010
NFO is the new SEO – that’s News Feed Optimization on Facebook. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
APRIL 21, 2010
Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management.
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