Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. 47% of consumers follow brands on YouTube. Key Stats: Over 2.8

Platform 116

Platform Social Media Tumblr Reddit 116

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations.

Brands 111

Brands Sentiment Conversation Hashtag 111

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Lizz Kannenberg Senior Creative Director, Sprout Social. In short: Be scrappier, and see innovation differently.

Social Media 92

Social Media Focus Group Aggregator Research 92

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

Travel 119

Travel Sports Exercises Sentiment 119

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. Both Lindsay and Planet Fitness wrapped social into their promotional plans.

Brands 78

Brands Sentiment Posterous Team 78

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. Soon, brands joined in on these trends too. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience.

Trends 124

Trends Hashtag Meme Sports 124

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

Social Media 60

Social Media Health Care Content Tips 60

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 106

Sports Communities Sentiment Team 106

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY.

Examples 96

Examples FAQ Insurance Retail 96

Laurel Papworth

JANUARY 17, 2010

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. Some, like me, get fed up with being lectured that we should be on their private PR industry panel as a duty to the social media industry.

Fashion 96

Fashion Blogger Eventful Social Media 96

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. How do they feel about the topic/brand? Do you want to learn more about the most relevant audiences for your brand? Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social media is only getting more competitive and crowded. However, the thing is, translating your brand’s voice and values into a visual identity is tricky.

Brands 124

Brands Handbook Company Examples 124

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Brands 117

Brands How To Avatar Project 117

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Understanding your brand’s role in these high-value occasions can make or break your social media presence. Let your values align your brand to cultural moments. After all, cultural moments don’t come with brand guidelines.

Brands 112

Brands Meme How To Advertising 112

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. From popular creators to celebrities to corporations, social media has become the face of the public apology. When you’re doing it on behalf of a brand, it can feel even more stressful. Show empathy and remorse.

Brands 95

Brands Issues Social Media Conference 95

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

AUGUST 16, 2023

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

Brands 67

Brands Social Media Management Authentication Software 67

Sprout Social

DECEMBER 21, 2023

So it pays for your brand and products to stand out against the competition. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. It reveals if you’re falling behind the competition, and what people prefer about other brands. Its ease of use?

Analysis 102

Analysis Products How To Price 102

Hootsuite

JULY 15, 2020

Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It’s all about boosting sales while creating brand loyalty and trust.

Template 145

Template Templates How To Tourism 145

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 107

Tips HootSuite Survey Template 107