Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

JANUARY 24, 2013

Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Using positive Christmas chatter in social media, the data lit up 30,000 LED lights.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Positive sentiment doubled. #1

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A relatively strong brand has been tarnished. A solution to the problem.

Price 246

Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Social media, is, well, unmediated , which means there’s even less control.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Sounds intriguing, doesn’t it?

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185