Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Thats convenience!

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

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Research Data Social CRM Wikipedia 194

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. I mirror your sentiments. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

SEPTEMBER 16, 2022

With social monitoring tools, you can keep an eye on variations of your brand name. In addition, you can track branded and industry hashtags, your competitors’ brand names and usernames, and any other relevant keywords. Get the full picture of what people are saying about your brand online, even if they don’t tag you.

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Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, Bambu makes it easy to boost your brand’s biggest announcements and latest blog posts. This includes AI tools such as call sentiment analysis, automated notes to address sales objections and automatic call transcriptions.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. We just may take you up on the copy editing offer Connie.

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Upcoming Project News Social Media 124

agora pulse

MAY 12, 2020

If you don’t pay mind to the negative comments , your brand will look like a devil-may-care advertiser. Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. If necessary, you can ban users from the social CRM, too.

Comments 185

Comments Facebook HootSuite How To 185

Keyhole.co

JULY 9, 2023

This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Here are some features that make Keyhole your go-to partner for branding. Connect your Keyhole account with multiple social media profiles across your favorite platforms.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Learn How Fans See Your Brand. Schedule Social Posts to Save Time.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Discover Where You Stand. Free Up Precious Time with Auto-Scheduling.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Sprout Social

DECEMBER 20, 2022

Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence. Sprout Social’s customer care features help you better the experience of your customers or social media audience with your brand.

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Social Media Tools Sentiment Small Business 96

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. You're right on about Twitter being only one of the channels for communication on the social web. I love Twitter. It enriches my life every day. See you at 6 p.m.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 36: The 17 Best Social Media Management Tools. #37: 39: The Eight Best Social CRM Tools. #40:

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Tools Sample Samples Marketing 201

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook may not die tomorrow, but do you truly want it controlling your brand management? link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook may not die tomorrow, but do you truly want it controlling your brand management? link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

It’s About Retention I was heartened to see that with a few exceptions, most of the conversations, exhibiting companies, and sessions at SXSW positioned social media as a way to engage with current customers, rather than as a way to drive awareness or first-time sales. link] themaria Hi Jay, I echo the sentiment that you express here.

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Social Media Strategy Conference Eventful 126