The Realtime Report
APRIL 3, 2014
Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Please email marissa@modernmedia.co
The Realtime Report
APRIL 16, 2024
By viewing AI as a friend rather than a foe, businesses can take advantage of its sway over public sentiment by harnessing its power to consistently develop true brand awareness and guide the narrative,” Helms concludes. “To
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The Realtime Report
FEBRUARY 12, 2017
Products that include these features are praised by consumers because they provide important data that helps them stay ahead of their competitors and engaged with their brand evangelists. Many products are cited as having issues recognizing slang or sarcasm, and frequently misinterpreting and miscategorizing social sentiment.
The Realtime Report
JULY 13, 2012
Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Why has the focus changed from accumulating fans and “likes” to creating brand awareness? Is your brand focusing more on building awareness or on gaining new fans?
The Realtime Report
MARCH 31, 2014
Twitter adds people tagging and multiple photo sharing to tweets – last week Twitter added the ability to tag up to ten people in a photo – without using up any characters – and also to attach up to four photos to a tweet, which Twitter turns into a collage; several brands are already experimenting with this feature (TechCrunch).
The Realtime Report
APRIL 20, 2020
Previously, your brand may have prided itself on how well they take care of both prospects and customers during in-person meetings. Webinars can be a great way for your brand to show that you know your stuff in the industry. Now that we’re in the middle of a global catastrophe, this sentiment will be amplified.
The Realtime Report
DECEMBER 12, 2012
The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. It “brings direct marketing discipline” into social media, and enables scale.
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