Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

JULY 23, 2010

Twitter Report: BP and Obama Oil Spill Sentiment by the Numbers – I am fully aware that I am a geek and that numbers excite me. This piece from Brian Solis takes a look at the sentiment over the duration of the BP fiasco for both the president and the polluter. It is really interesting to see the graphics tying the pair together.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

OCTOBER 13, 2010

audience/influencer engagement, brand and sentiment analysis, etc.). I’m not sure if this is a good sign or is more telling that perhaps communicators and PR professionals are still not quite on board with the general consensus of experts and social media consultants regarding how we should be utilizing social media (e.g.

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Social Media Study Sentiment Consultant 34