Buffer Social

MAY 9, 2023

In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders avoid this trap. As a slow-living brand with a focus on wellness, we felt we were in a position to help. Who is it not for?

Products 83

Products Sample Samples Marketing 83

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Make the package a branding experience.

Video 98

Video UGC Sample Samples 98

Sprout Social

FEBRUARY 17, 2022

Businesses using email marketing: Building brand awareness. Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. Or consist of a design template with brand colors, logo and formatting. 6 sample email blast templates (and why they worked). Timeliness.

Template 129

Template Templates Marketing Sample 129

Convince & Convert

NOVEMBER 30, 2023

Awario: Position your brand better What engages your social media best? Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It always helps a brand look more relatable and trustworthy!

Advertising 105

Advertising Social Media Strategy Tools 105

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. Alternatively you may discover that your brand is mentioned but with misspellings or nicknames. 2: Revealing your brand’s key influencers.

Engagement 226

Engagement Sample Samples Upcoming 226

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Harp Interactive

OCTOBER 6, 2010

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. gather survey data (e.g. survey before entering the sweeps). build brand awareness. gather survey data (e.g.

Types 317

Types Facebook Notification Survey 317

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Such brands/companies are well worth my continued support.”.

Brands 60

Brands Loyalty Discount Telecommunications 60

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Here’s a fun sampling: Concierge. When it comes to targeting my ideal audience with Facebook ads, I’ve always seen interest targeting as the last resort. Speaker (politics).

Yahoo 192

Yahoo Facebook Sample Samples 192

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Nielsen 160

Nielsen Content Sample Samples 160

Idaconcpts

OCTOBER 18, 2014

The main forms of quantitative research are polls and surveys. A common pitfall of companies is to become too comfortable with a particular sampling method that they often ignore better alternatives. Mail-back Surveys. Phone Surveys. Online Surveys. In-Person Surveys. Hybrid Surveys.

Research 149

Research Focus Group Marketing Survey 149

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

MAY 10, 2016

Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” Analyze and monitor performance on your brand’s page and those of selected competitors.

Tools 100

Tools Sample Samples Facebook 100

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Here’s a fun sampling: Concierge. When it comes to targeting my ideal audience with Facebook ads, I’ve always seen interest targeting as the last resort. Speaker (politics).

Yahoo 147

Yahoo Facebook Sample Samples 147

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Paid search.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. ” What changed?

Compete 100

Compete Sample Samples Focus Group 100

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 146

Data How To ROI Survey 146

Hootsuite

FEBRUARY 24, 2023

Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Salesforce charges based on mentions per month, so the more mentions you want to monitor — and the more popular your brand — the more you’ll pay. When is Social Studio shutting down? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 8, 2023

Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. This has its benefits—a familiar face humanizes your brand, and it can help appeal to younger viewers.

Video 91

Video Film Content How To 91

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Though the survey also brings out the fact that 75% of the marketers have allocated USD100,000 or less for social media marketing!

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Twist Image

DECEMBER 2, 2011

This is what the eMarketer news item says: "The Econsultancy report 'The State of Social Media 2011' noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media. publishing.

Social Media 81

Social Media ROI Survey Metrics 81

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. Perhaps the brands are not alone. brand strategy. You may have heard this line before. More than one-third of U.S.

Tumblr 106

Tumblr Sample Samples Mobile 106

Buffer Social

OCTOBER 14, 2019

If your brand sells to consumers online, then these two social networks will be key places for you. . the Shop tab, you’ll see a list of “Shop the Look” pins for your brand, even sorted into collections. Survey says: Facebook. (!?). We’ve seen similar with Instagram Checkout, which lets you buy directly in the app.

News 63

News Facebook Survey Hubspot 63

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Bill Hartzer

NOVEMBER 6, 2009

9.08% 7.73% 7.26% Bing 6.76% 5.76% 5.44% (Based on a sample of 579,555,134 impressions across the Chitika network) Search Share: Unique Users August September October Google 79.86% 82.87% 83.82% Yahoo! 9.36% 8.03% 7.42% Bing 8.24% 6.56% 6.25% (Based on a sample of 273,537,852 users across the Chitika network). When you browse the web.

Engineering 116

Engineering comScore Microsoft Yahoo 116

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. We take great pains in sampling and survey designs to provide that comfort. Look at the cost of failure.

Research 60

Research Marketing Compete Cost 60

Adam Sherk

AUGUST 24, 2010

So a handful of examples from one individual does not make for a comprehensive sampling. News brands seem to fare better with the embedded video listings, although I also came across several examples (not pictured above) in which YouTube got both results. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Why do consumers follow brands? Get samples and coupons. Updates on future products. Fun and entertainment.

Activities 110

Activities Twitter Syndication Forums 110