Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 102

Retail Trends Fashion Marketing 102

Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. There are several common features across the different social media networks and a few new trends that bubble to the top. To combat this, audiences can still navigate to your brand website easily from your shoppable content.

Trends 181

Trends Hosting Team Resources 181

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Fear is getting in the way of great content.

Retail 87

Retail Brands Authentication Loyalty 87

Ignite Social Media

FEBRUARY 27, 2020

Let’s break down the February social media trends. Fan growth is slowing down for brands. We also looked at the top brand pages on Facebook. Most of the brand pages saw stagnant, if not decreasing fan counts. While the app has yet to take off, brands with DIY enthusiast audiences should take note of the new release.

Trends 117

Trends Social Media Sample Samples 117

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

Trends 195

Trends Social Media Authentication Instagram 195

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Companies that don’t keep up with the latest trends will have difficulty reaching their goals. million by 2022. Social Media.

Retail 55

Retail Trends UGC Authentication 55

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. 2020 is just the beginning of AR on social, and we can expect this trend to develop rapidly in the years to come. Video is Still King.

Trends 127

Trends Social Media Content Retail 127

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Review 126

Review Brands How To Analysis 126

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. integrate with Shops, making set up a breeze by allowing brands to quickly import their catalogs.

Examples 111

Examples Brands Facebook Retail 111

Ignite Social Media

JULY 31, 2019

There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends. On a quest to become your go-to social network for shopping , Pinterest is adding a new button that says “More from [brand]” under Product Pins.

Trends 126

Trends Social Media Price Retail 126

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Industry – Does Offering Customer Service on Social Make Sense?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 107

Brands Retail Meme Trends 107

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 117

Types Instagram Brands Collaboration 117

Ignite Social Media

JULY 26, 2019

As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. As you ready your A-game social media content, take note of these back-to-school social media trends. BTS, By the Numbers. 83 billion. 83 billion.

Trends 86

Trends Social Media Retail Delicious 86

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. A few months ago, we shared relevant trends for the back half of 2018. With that in mind, here are the 2019 social media trends to watch. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media.

Trends 143

Trends Social Media UGC Authentication 143

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Retail activity through this channel will only increase. Ecommerce brands need to make the most of this opportunity. billion U.S.

Products 164

Products Instagram Brands How To 164

Buffer Social

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 75

Trends Products Retail Influencer 75

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108

Retail Sentiment Project Instagram 108

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. Start looking for inspiration from other brands pursuing social commerce.

Trends 91

Trends Buy Cost Team 91

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Retailers go all-in on Instagram and TikTok.

Social Media 110

Social Media Strategy Exercises Retail 110

Twist Image

JUNE 9, 2017

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61

Retail Real Estate Apple Buy 61

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. TikTok trends are notoriously inventive.

B2B 134

B2B Brands Marketing How To 134

Pixlee

DECEMBER 15, 2020

Brands have a major impact on Gen Z due to the fact that every click, search, and like is monitored by their smartphones, laptops, and tablets. It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. Retail Trends.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 90

Social Media Brands Meme Real Estate 90

Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. Brands are finding new ways to collaborate with customers to strengthen their marketing. The explanation?

Trends 54

Trends Metadata Brands Retail 54

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brands 96

Brands Fashion Eventful Hosting 96