Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 111

Social Media Strategy Exercises Retail 111

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Retail activity through this channel will only increase. Ecommerce brands need to make the most of this opportunity. billion U.S.

Products 164

Products Instagram Brands How To 164

The Realtime Report

DECEMBER 17, 2021

However, the FDA has yet to issue decisions about the e-cigarette brands that have the largest market share or are most popular with kids, such as Juul, most Vuse products, NJOY, blu, Smok and Suorin. Retail assessments in the 43 stores surveyed demonstrate that flavored e-cigarettes also remain widely available in stores across the country.

Report 172

Report Applications Survey Retail 172

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands.

Retail 55

Retail Trends UGC Authentication 55

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 135

B2B Brands Marketing How To 135

Sprout Social

MARCH 16, 2021

Brands are equally looking forward to real spring. The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. That is the question for brands navigating the pandemic originally appeared on Sprout Social.

Questions 114

Questions Travel Brands Retail 114

Social Media Strategies Summit

AUGUST 28, 2019

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 134

Engagement Brands Review Influencer 134

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 134

Social Media Strategy Brands Airlines 134

The Realtime Report

JANUARY 28, 2020

People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo.

Yahoo 103

Yahoo Retail Survey Hashtag 103

The Realtime Report

AUGUST 29, 2019

Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support tickets increased 47% during the 2018 holiday season. Cyber Monday saw an even higher 167% increase in ticket volume compared to non-holiday periods.

Study 79

Study Telecommunications Airlines Survey 79

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. I was just reading about a massive investment in influencer that a brand made at the Super Bowl. Increasingly, influencers are brands.

Influencer 229

Influencer Campaign Retail Survey 229

The Realtime Report

OCTOBER 23, 2012

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology. This survey was conducted online within the U.S.

Survey 102

Survey Company Social Media Sample 102

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56

Brands Marketing Apparel Influencer 56

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Buy Influencer 138

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand. Close to 1 in 2 people have reported looking up new brands, products or services on Instagram. Get a free Heyday demo.

Strategy 101

Strategy Marketing Discount Retail 101

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Ignite Social Media

APRIL 17, 2020

With less in-store foot traffic, the value of end caps and shelf talkers may decrease and the importance of brand/product identification will increase. This could somewhat shift the dollars going to large brand retailers over to smaller retailers. If so, this will fundamentally alter shopper marketing.

Social Media 106

Social Media Marketing Retail Energy 106

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. It can be challenging for brands accustomed to working with slower systems.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 123

Social Media Sentiment Class Data 123

Pixlee

DECEMBER 15, 2020

Brands have a major impact on Gen Z due to the fact that every click, search, and like is monitored by their smartphones, laptops, and tablets. It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. Retail Trends.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. If not, this is a clear area where your brand can pull ahead. how the public feels about their brand).

Analysis 103

Analysis Sentiment How To Marketing 103

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience.

Products 90

Products Team Focus Group Collaboration 90

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. If you’ve shopped online in the last few years, you’ve very likely encountered a brand’s VoC program in action. Others, like surveys and customer interviews, require a more active approach.

Data 123

Data Survey How To Review 123

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Retail Hubspot 143

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 113

Social Media Sentiment Survey Marketing 113

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. You’ll want to answer where your brand and your competitors stand in the marketplace. By understanding the customer experience landscape, you can make sure that your brand is differentiated in a way that matters to customers.

Template 77

Template Templates Strategy HootSuite 77

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101