Techipedia: Tamar Weinberg
JANUARY 26, 2011
Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Targeting the wrong user for a campaign can be severely detrimental to your brand image so this is really worth doing.
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Techipedia: Tamar Weinberg
JUNE 19, 2012
While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Consider personal branding.
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
In Search Retargeting Land, we’ve got a few key players: Brands. Brands have a clear mission: spread brand awareness, recruit new customers, and drive sales. Let’s say that Marketers A and B both represent large sporting goods retailers and are bidding to serve an impression to a visitor on ESPN.com. Main Characters.
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