Jeff Esposito

JULY 2, 2012

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below).

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

JUNE 4, 2012

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Branded application – often customers look to stores as the experts in their fields. So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JUNE 20, 2012

My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam.

Sports 44

Sports Retail SMS Marketing 44

Jeff Esposito

JANUARY 28, 2013

In terms of building the brand experience, we tend to think of sight or sound first as the more important pieces to our marketing plans. We tend to prioritize the brand’s look or the brand’s voice before anything else … certainly before smell. In fact, in many cases the fragrance can become the brand in these categories.

Marketing 45

Marketing Small Business Retail Brands 45

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

FEBRUARY 23, 2012

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? To me, there is no right or wrong answer as I see a community as a property owned or rented real estate where a conversation of likeminded folks talk and engage with a brand or idea.

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

AUGUST 16, 2010

Target may have backed the candidate for his views on jobs and business , but the retailer should have done their homework on the candidate and weighed the pros and cons of supporting him. According to his website, Emmer is against same-sex marriages and is in favor of legislature banning them.

Issues 34

Issues Policies Reputation Insurance 34