Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Give the user a reason to be there. Give the user a reason to come back.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

APRIL 7, 2011

2 days ago he wrote a post about brands that drive customers away. Though there are websites sustaining traffic in spite of Facebook, I’ve said all along that when Facebook catches up with an e-commerce solution that makes the brand experience simple and efficient, the corporate website is done. Danny Brown is right.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.

Social Media 209

Social Media Crowdsourcing Retail UGC 209