Buzz Marketing for Technology

OCTOBER 12, 2011

There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Content will be different for every brand. Have your marketing efforts evolved with them?

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 14, 2016

They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”. We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said.

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Don’t treat every customer the same.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JANUARY 16, 2013

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) We know the deal—people are spending, and continuing to spend, more and more online.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

FEBRUARY 12, 2014

Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

MARCH 13, 2013

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Instead of being attracted to the sparkly new changes, consumers often feel alienated by the inconsistent and constantly shifting branding. Posted in Personalization.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211