Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Pam Moore

JULY 17, 2017

Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. For example, when Facebook launches a new Messenger feature, a brand's clients are wanting to communicate with them using the new feature before the brand hardly knows what the feature is. Need more help?

Social Media 167

Social Media Marketing Training Analysis 167

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Koka Sexton

AUGUST 10, 2023

Research Supporting The Challenger Method Research conducted by the Corporate Executive Board found that customers who are presented with an educational approach were more likely to buy the product and remain loyal customers. Take the time to research their needs, wants, and preferences.

Education 52

Education Loyalty Reputation Price 52

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

The invest in the brand. In a nutshell here is what you must do… Do your research. You are going to need to define your brand, content, engagement and other specifics of your strategy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

OCTOBER 1, 2017

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. 8 Steps to Develop a Social Business Plan (white paper). Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube.

Strategy 166

Strategy Marketing Training Small Business 166

Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Convince & Convert

MARCH 25, 2014

To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Done right, they are very effective at raising your brand awareness and thought leadership while. Read the whole entry. » » Content Marketing'

Case Study 125

Case Study Study Research Report 125

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your brand is in need of a major refresh but you can't get the budget approved to do such. This includes social media. Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

SEPTEMBER 23, 2016

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. If there’s one B2B brand that’s investing in chatbots, its HubSpot. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. Or would a different allocation across channels contribute more to long-term brand success? First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” And how can CMOs make such decisions?

Advertising 100

Advertising Price Research Software 100

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. Content Spark: AI-powered content generation for social media posts Social media managers often struggle to come up with new ideas for posts and spend a lot of time researching and brainstorming content.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Mindjumpers

JANUARY 11, 2012

In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Pam Moore

FEBRUARY 21, 2017

We do the research and update the guide so you don’t have to. 10 Reasons You Need to Build Your Personal Brand (white paper). Power of Visual Content Marketing and Brand Storytelling in a Nutshell. 10 Foundational Elements of Brand Storytelling. Additional Resources: .

Template 167

Template Templates Social Media Social Networking 167

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Also, consider how many people use social media as a place to sound off about brands.

Team 108

Team B2B Platform Analytics 108

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

Tips 202

Tips B2B Journal SEO 202

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore there is a great deal of potential for high-end luxury brands to meet their right customers base. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Drive brand awareness. They will learn the most popular brands and options available to them.

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Conduct keyword research. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. You must deliver them value where they are, using methods, language and mediums that will inspire them, connect with them and bring them closer to your brand. How to prioritize and select tools for analysis, measurement and audience research.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. On top of that, the SPS will analyse when, where and to whom we should engage to strengthen our brand. Combined, this online data equals Big Data.

Data 262

Data Software Applications Compete 262

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

The Realtime Report

DECEMBER 27, 2012

Driving awareness for product launches, events and brand initiatives is a common marketing objective. This is where your creativity, objectives and brand pillars will guide you. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Influencer 195

Influencer Products Marketing How To 195

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. Understanding where you fit in the market and the unique value your brand offers. Steps to Develop a Social Business Plan (white paper). We learned from mentors, and developed a solid strategy and plan for success. Aligning your passion with your why. The importance of taking risks.

Social Networking 106

Social Networking ROI Analysis Brands 106

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 11, 2019

15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help! . Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Audience Analysis Worksheet. Need more help?

Social Media 60

Social Media Training Template Templates 60

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign. Don’t just push out the first article/course/white paper you think of.

Module 100

Module Consultant Course Campaign 100