Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. So, how can you use this to improve your social media marketing strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. Read on for six of the biggest takeaways.

Brands 288

Brands Meme Research Social Media 288

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Advertising 105

Advertising Social Media Strategy Tools 105

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 175

Strategy Marketing Banking Influencer 175

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. 1. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. What is B2B influencer marketing? Here’s how.

B2B 117

B2B Influencer Brands Marketing 117

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Coca-Cola got this right.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ? Build your strategy. For example, this video from creator @angelinina.pj

Influencer 99

Influencer Brands Fashion Review 99

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Build Brand Awareness.

Small Business 251

Small Business Social Media Strategy Marketing 251

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 88

Hashtag Instagram Engagement Brands 88

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. Cutting through the noise means regularly experimenting and tweaking your TikTok strategy. Still, competition is fierce. 1) Nike @nike / 4.4

Brands 130

Brands Energy Sports Fashion 130

The Realtime Report

JANUARY 6, 2022

Why Should a Brand Include AI Voice into Their Audio Content Strategy? Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. It allows brands to have a unique voice that represents them and helps them stand out. Cons of AI Voice Generator.

Strategy 91

Strategy Brands Content Authentication 91

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social listening should be an integral part of any marketing strategy. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

Social Media 179

Social Media Strategy Marketing Curation 179

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. Before deciding which platforms to use, research where your target demographic is spending time online.

Social Media 91

Social Media Brands How To Metrics 91

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Do your research. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

JUNE 24, 2022

Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels.

Examples 166

Examples Instagram Brands Transportation 166

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI Authentication UGC 127

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Koka Sexton

FEBRUARY 16, 2023

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales.

B2B 90

B2B Strategy Marketing How To 90

Keyhole.co

APRIL 3, 2024

By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected. This proactive engagement attitude is a blueprint for how businesses can thrive on Twitter, making it an invaluable element of any digital marketing strategy.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Let’s take a closer look at Stanley’s social media strategy. Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

SEPTEMBER 28, 2018

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Let’s look at a few interesting key findings from this report that can help inform social media strategy and execution.

Research 122

Research Products Discount Review 122

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Now, it’s the new norm.

Social Media 99

Social Media Strategy Team Review 99

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171