Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage?

Retail 173

Retail Mobile Sites comScore 173

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Lyst used Good On You ratings to define what makes a sustainable brand. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics.

Research 265

Research Social Media Marketing Retail 265

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Brand images without people would be associated with greater engagement than those images including people.

Research 163

Research Engagement Facebook Retail 163

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brands Survey Apparel 143

The Realtime Report

DECEMBER 21, 2019

8 Career Prospects In Luxury Brand Management . If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. A career in luxury brand management can be full of exciting perks and financially rewarding. What Is Luxury Brand Management?

Brands 91

Brands Apparel Retail Fashion 91

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Communicate Strong Values.

Retail 60

Retail Tips Loyalty Airlines 60

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast. They are true blood, not new blood. The findings?

Research 175

Research Facebook Compete Consultant 175

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 223

Examples Retail Instagram Buy 223

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 144

Brands How To Hashtag Applications 144

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Browsing brands on Instagram. Below we’ve broken down why brands need to prioritize mobile commerce and how to create a better customer experience. of total retail mcommerce sales. Not by a long shot.

Mobile 107

Mobile Retail Buy Real Estate 107

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Social Media Strategies Summit

AUGUST 28, 2019

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify.

Examples 200

Examples Marketing Retail Automotive 200

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Twist Image

FEBRUARY 15, 2017

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. With that, the senior leadership felt that it would be a good time for fresh eyes on the brand and marketing. There was a problem.

Brands 63

Brands Retail Sentiment Review 63

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Likeable

MARCH 12, 2019

With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands. By all accounts, Pinterest is succeeding in building a reputation for social commerce.

Brands 81

Brands Nielsen Compete Retail 81

Direct Marketing Observations

APRIL 7, 2011

2 days ago he wrote a post about brands that drive customers away. Though there are websites sustaining traffic in spite of Facebook, I’ve said all along that when Facebook catches up with an e-commerce solution that makes the brand experience simple and efficient, the corporate website is done. Danny Brown is right.

Brands 166

Brands Retail Mobile Sites 166

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

The Realtime Report

MAY 11, 2019

The retailer can sell multiple products without needing the inventory to ship to customers. The company can thus solidify their brand image from packaging to shipping as the dropship company takes care of both. The more research and planning you can do ahead of time, the more dropshipping can benefit your business.

Retail 152

Retail Cost Discount Research 152

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. And they’re just getting started. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Ignite Social Media

MARCH 22, 2019

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. It seems like there’s a new national holiday every day of the year, which can be difficult to navigate from a brands standpoint. Cleanup for Spring. A new season is a great time to try something new!

Content 156

Content UGC How To Hashtag 156