Waxing UnLyrical

article thumbnail

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 210
article thumbnail

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brands 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Brands 183
article thumbnail

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. You can read his insights on the BrightBox Brand Marketing blog.

Review 214
article thumbnail

The Brand View When Looking For a PR Pro

Waxing UnLyrical

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Tip: You had better research your potential client. And research me.

Brands 177
article thumbnail

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Is your brand a non-profit looking for funds?

article thumbnail

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. There are many your team can use to streamline this research.

Strategy 220