Social Media Strategery

MAY 11, 2012

Five months after that first interview and six weeks after my first day, I realize that this is much more than a tagline – it's the future of branding. It has really changed the way I think about business, branding, public relations, and advertising. from Public Relations. "They're They join them.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JULY 9, 2016

Here are three key takeaways for anyone creating content for their brand: Do your own research. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Retweet it but don’t imply that she endorses your brand because of it.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

JUNE 1, 2013

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. They like/follow/subscribe to brands in social media…if there’s a deal involved.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. Geoff Livingston - I’ve known for a long time too and have always admired his commitment to his beliefs and his broad knowledge of everything from marketing to branding to PR to social media. Say please and thank you.

List 131

List Class ROI Sports 131

Social Media Strategery

NOVEMBER 24, 2014

Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. Ask if you can talk with customers and employees to learn more about what makes the brand unique. Slow down, do your research, understand the business.

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

MARCH 23, 2012

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. They knew what I looked for in their work, what questions I would ask, what points I wanted them to make.

Team 113

Team Buy Handbook Social Media 113