Social and Logical

article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Research psychology has defined a framework called ABA (applied behavioral analysis). Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them.

Analysis 186
article thumbnail

The Spirit of Engagement

Social and Logical

Getting people to talk about your brand does not result from sheer technical prowess. But it doesn’t need to be that serious, especially if it makes brands less appealing to audiences. Research can obscure the obvious. Likewise, analysis can only get you so far when it comes to social media. Business is a serious indeed.