Small Business Mavericks

JUNE 1, 2012

Branding – What branding efforts will you undertake and how will it fit into your overall online marketing strategy? You may need to include more research and other strategic elements into your plan, but the above list should be your minimum, a fitting starting place. You should have a social media plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

APRIL 9, 2015

We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. In the age of the Internet, people can and will research products before they buy them. Market Research audience e-commerce marketing trust' We marketers like to speak a lot of trust. Trust the process.

Buy 70

Buy Research Process Products 70

Small Business Mavericks

OCTOBER 6, 2014

Consider shock — I agree with the idea that this takes a lot of careful research. Create something new — some good ideas are customer survey results, product research, and anything your customer is interested in. Tell a story — not a marketing fairy tale but a real account of customer experience, for instance.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

MARCH 6, 2012

Those online habits are formed, often by recommendation from a friend, through research, or because one particular brand stands out. When a brand stands out, you know that visibility is not a problem. Promoting your brand is only a part of the process. So how visible are you?

Marketing 87

Marketing SEO Small Business Organization 87

Small Business Mavericks

FEBRUARY 12, 2015

This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Those same researchers may later access a store’s site and make a purchase after they have visited the brick&mortar establishment to see if it fits.

Retail 70

Retail Marketing Reputation Research 70

Small Business Mavericks

MARCH 14, 2014

The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and achieve great search engine factors based on the strength of their on-page SEO and the ability of the blogger to promote them through social media and attract inbound links. Quite possibly, you could do both.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

MARCH 22, 2011

But I haven’t discussed them in relation to using them for competitive research. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

MAY 13, 2012

If you can help potential customers with their research and decision making processes, they’ll be ten times more likely to make an online purchase with you once they arrive on your website.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

JUNE 24, 2014

Mr. Barby explains each one of these in greater detail, with links to the tools he mentions: Long Tail Keyword Research. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. Social Media Scheduling.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

MARCH 25, 2015

Here is his list for links that will drive referral traffic, build brand visibility, and build your reputation: create controversy and get in the news. Most businesses could do a lot more in creating local links — and Casey Meraz has just given us 11 Ways for Local Businesses to Get Links on the Moz Blog. get contest nomination links.

Reputation 70

Reputation Discount Communities Hosting 70

Small Business Mavericks

FEBRUARY 6, 2011

Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. Where this research does prove helpful is that it does reinforce the view held my many that e-mail marketing does deliver highly targeted traffic. That e-mail data is then used to further promote the business.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

JUNE 24, 2011

While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset. Here’s an infographic I found that shows how the top 200 brands are using their advertising dollars. Designed by Marketing Degree , to see the research please click here.

Advertising 164

Advertising Brands Engineering Social Media 164

Small Business Mavericks

JUNE 11, 2014

I think the comparison should be marketing from the hip vs marketing with adequate research, analyzing, and planning. If you are doing the research, analysis, and strategic planning to communicate with your audience and start a conversation that results in action — I’d say you were doing online marketing strategy.

Strategy 93

Strategy Content Metadata Marketing 93