Harp Interactive

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. More Than 87% Will Increase Investment in the Next 12 Months. Methodology.

Study 285
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Research the credentials of the trainer and the program. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership.

Questions 313
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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

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Top 5 Facebook Promotion Types

Harp Interactive

According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. Product Giveaways.

Types 317
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Identify and Select the Social Networks: Based on your research you can now match the consumer with the social networks they are most likely to be found on. Decide on a tone and personality that represents your brand and your consumer. Pick the most relevant platforms that cover your consumer spectrum.

Platform 254
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5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision. Quality content that is ranked highly in search results will stay organically for a long time and continue to bring traffic and brand awareness in the long term.

Cost 226