Dave Fleet

JULY 3, 2018

Hence, bunches of folks regularly burn up argumentative research papers subjects. As you move through different themes, this format may be suitable as you brainstorm the thoughts and structure of the article. As you move through different themes, this format may be suitable as you brainstorm the thoughts and structure of the article.

Brands 150

Brands Study Analysis Issues 150

Dave Fleet

JANUARY 26, 2021

There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels. We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# Interesting, right? and 8:00 p.m.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 30, 2010

Tweet All my life I aspired to own a particular car brand. Now that I’m in a position where I’m considering which car to get, I no longer want that brand. I don’t want that brand because of the other people who drive them. I also frequently see drivers of that brand weaving aggressively in and out of traffic.

Issues 290

Issues Insurance Education Trends 290

Dave Fleet

FEBRUARY 28, 2013

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

MAY 24, 2011

.&# They want to know what the perception of their brand is in relation to other brands. A research effort in and of itself. This is not data that you can collect through counting volume of clips or mentions. This is not volume of coverage but a measure of top of mind awareness. What say you all?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

SEPTEMBER 29, 2010

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277