Buzz Marketing for Technology

OCTOBER 26, 2011

A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.” Yet, there is an answer. You can amplify your message, because it is closer to the mindset of the consumer.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

OCTOBER 19, 2011

Few marketers do the social-focused research ahead of time to determine the market. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Rule #3: Be in more than one place at a time.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

FEBRUARY 2, 2011

In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. So why wouldn't you take every opportunity for your brand to build better and deeper relations with every customer you can using Social Media for Customer Support?

Social Media 203

Social Media Research Company Brands 203

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

DECEMBER 7, 2011

Real-time social data is just another information source to be incorporated into your decision-making process, from problem definition, to research analysis and, ultimately, project execution. At Networked Insights we help brands analyze social data for improved decision making — daily, weekly and monthly.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

APRIL 10, 2013

Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic. They research, they sign up for emails, they track down deals. That’s precisely where site testing, optimization, and personalization come in. Better experience, more dollars.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

APRIL 15, 2016

POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands. So the next time you find yourself complaining about the problem with big data, stop talking and start researching the modern data warehouse and data warehouse automation.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

APRIL 9, 2009

offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Find Dan's book Me 2.0

Handbook 100

Handbook Case Study Study Brands 100

Buzz Marketing for Technology

DECEMBER 19, 2012

However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand. Going for Cross Channel Optimization.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 9, 2008

In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. Marketing is moving from a pure brand image play to something much more interesting. This is becoming an art in itself.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

MAY 7, 2009

A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

Case Study 100

Case Study Forums Study Buy 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? Is Sentiment Making Brands Stupid? A: There are two answers here. So, yes, we’ll compete and customers will decide who is best!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

NOVEMBER 6, 2008

He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

JUNE 27, 2008

In it, Kohn argues that research has found three impacts of emphasizing letter or number grades: Grades tend to reduce student interest in learning. Kohns research indicates, though, that linking learning to external rewards actually has impacts that are the opposite of what we are generally trying to achieve.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

NOVEMBER 10, 2008

Over the last 13 years they raised $75M for breast cancer research. Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Josh: Good point. clearspace.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JULY 24, 2008

12 ways to define your blog, brand or site. Research is part of the prcoess that allows you to lay the foundation knowledge you have created. Research is how you build up knowledge of a particular area in order to have anything to share. Popular Posts. 50 essential knowledge management sites and blogs. Most Comments. Sylvia (7).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JUNE 28, 2008

Lilia Efimova on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance… Home. Finally I managed: this is brand new Wordpress blog; old Radio archives live next to it. Weblog research (184). Mathemagenic. June 22nd 2008 11:00 pm.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

NOVEMBER 20, 2008

McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

Advertising 113

Advertising Statistics Study Research 113

Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JUNE 27, 2008

Research conducted by the Work Design Collaborative over the past five years suggests that there are at least seven important dimensions of work activity that have an impact on where, when, and how that work can be accomplished: Purpose - whether the task involves applying existing knowledge to a well-defined problem, or generating new knowledge.

Movable Type 100

Movable Type Collaboration Syndication Creative Commons 100

Buzz Marketing for Technology

JUNE 27, 2008

Through my research I have come to understand and appreciate a concept I consider to be of even greater importance than knowledge managementand that is information literacy. Competitive Intelligence, Market Research, Scientific Method)? · How will you market and brand information literacy? · Business Processes. ·

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

JUNE 27, 2008

On the other hand, if both the task outcomes and the processes used to produce those outcomes are very loosely structured, it is creative work, or perhaps even research. Many activities, like copywriting, programming, graphic design, and legal research, are "heads down" individual tasks that require only periodic interaction with others.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. The Human Brand. want to see more: original research, surveys etc. Don Dwiggins. Dynamic Driveler.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. The Human Brand. want to see more: original research, surveys etc. Don Dwiggins. Dynamic Driveler.

How To 100

How To Repository FAQ Aggregator 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Don’t treat every customer the same.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. The Human Brand. Don Dwiggins.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Insight on behaviors such as previous products researched, frequency of purchases, the nature of past purchases, and ads or offers they’ve clicked can inform what content and offers you should make available to each individual, and precisely when in the process. Your customers don’t think in channels; they think in brands.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

NOVEMBER 8, 2013

Take, for example, a global footwear brand. This brand’s primary foothold may have been from brick-and-mortar stores around the U.S. We see this a lot among brands. Consumers, in turn, demand much more from their experiences with brands, regardless of where these experiences occur and what devices they are using.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

MARCH 13, 2014

To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 27, 2008

Personal Branding. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Mobile Messaging 2.0. Mobile Phones. New Realities. News Corporation. open source. Public Insight Journalism. Public Media. Relationships. Robert Scoble.

SocialText 100

SocialText News Sharepoint Web 2.0 100