Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. Besides, what do you really care how old the audience is, if the people are passionate about something relevant to your brand, isn’t that the more important piece of knowledge?

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Akamai Marketing

NOVEMBER 1, 2011

Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161