Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

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Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Simply put, one way is easier, two-way (and multi-way) is hard.

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

SEPTEMBER 2, 2010

It’s more than just market research , it’s the practical application of it. Brand Fusion: Creative, Search and Media (4). Understanding the needs, attitudes and behaviors of the community a digital player is trying to reach or interact with is a fundamental key to being relevant. Understanding of Conversational Technology.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill).

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 19, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

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Social Media Disqus Web 2.0 Badge 219