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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists.