Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 3, 2011

After all, the lightning speed at which brands and organizations respond is often what people respond to—I know I do. How quickly they pick up on acclaim as well as criticism can make or break their perception, and set the course for whether they will suffer a dent in their reputation or, rather, transcend it.

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Social Media Flickr Reputation Course 163

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Why: How do you break through the noise on social media?

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Trust is similar.

Reputation 100

Reputation Energy Influencer Review 100

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Influencers are people who can influence the perception of your brand in the short term. They won’t be the same for each brand. They just have to be passionate about your brand.

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Influencer Reputation Loyalty Flickr 215

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. Influencer relations, yes. Content marketing, yes.

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Influencer Team Case Study Industry 213

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness. Here are a few tips to make social PR work for you: 1.

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Policies Reputation Issues Social Media 100

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Why: Trust and reputation are directly related to the value of business relationships.

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Loyalty Flickr Consultant Compete 182

Waxing UnLyrical

APRIL 11, 2012

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences. Tarnishing your brand doesn’t have to happen in such a dramatic fashion. And why not? •

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

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Nielsen Reputation Exercises Metrics 100

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Conference Construction Consultant Training 100

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. How many of you, who are active in social media and are business communicators yourselves know who she is? Social is great. I couldn’t avoid it. she’s.

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Film Klout Policies Reputation 227

Waxing UnLyrical

MAY 18, 2015

How to Become a Leader in Your Industry Using Social Media. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Why: “Thought leadership is what positions your brand as an expert in your industry. ” 4.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Press Release 100

Press Release Startup News LinkedIn 100

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck. He also blogs and tweets.

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

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Analytics Consultant Survey Google 100

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

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Skills Communities Issues Industry 188

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors.

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Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Liked what you saw?

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Class Postrank SEO Flickr 105

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 7, 2019

The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. And because of its numerous benefits, the sooner a brand begins investing in it, the quicker it can start seeing positive results.

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).

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Reputation Overview Forums Organization 208

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Tracking sentiment around a brand and its competitors might be important for a product manager.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Amrit Pal S.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

JULY 18, 2011

CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. It worked so well because they used how people actually interact on the platform and gave it a twist that was spot-on for the brand.

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Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

MAY 31, 2018

You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you! We know memes and gifs are cool. It’s just not worth it!

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 17, 2015

” ~ Mike Paul, The Reputation Doctor. Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author. True diversity doesn’t start at the bottom, it starts at the top.”

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Issues Committee Report Industry 100