Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. nBA Pulse Dashboard.

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Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Very plausible.

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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

It would appear that those of us in the PR profession have considerable work ahead to build a reputation of credibility and trustworthiness, and it’s doubtful that research like the Baylor University study actually helps in this mission. Brands use social media for PR. Related posts: Facebook and a harmless prank.

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Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Deal honestly.

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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

They buy on reputation, relationships and referral. Branding is useful here; it’s helpful to be known as an option. Branding is useful here; it’s helpful to be known as an option. Think websites, social media and airport signage. Clients aren’t sold services. Awareness — Who are you?

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IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. The Liberal brand in Canada struggles as McGuinty quits Ontario politics. A wholesale decline in public trust (except as it relates to soldier and military). Darrell Bricker is Chief Executive Officer, Ipsos Public Affairs.

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Content marketing: feeling ripped off?

Sherrilynne Starkie

You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Top tips for bloggers and brands. Good for you. It’s a simple way to deter scrapers. Pinterest for business.

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