Janet Fouts

JUNE 6, 2017

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world. What is a professional brand?

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

SEPTEMBER 13, 2011

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. Not entirely anyway. When did we become so rude? Some things never change.

Social Media 189

Social Media Social Networking Reputation Issues 189

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

AUGUST 16, 2010

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Remember that your personal integrity is a big part of your brand. What are they going to find?

Brands 132

Brands Forums Curation Reputation 132

Janet Fouts

FEBRUARY 4, 2011

Social media types love to skewer high profile people for gaffes. Will this end Kenneth Cole’s brand or permanently damage his reputation? It’s the social media gaffe of the day. So what lessons can we take away from this kind of thing? You are not in a vacuum. There are no take-backs.

Reputation 131

Reputation Social Media Twitter Types 131

Janet Fouts

JUNE 23, 2011

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

JUNE 3, 2013

Set up monitoring tools for reputation management. At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started.

Social Media 176

Social Media Construction Reputation Patterns 176