Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
NOVEMBER 17, 2010
It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. in fact it is always the opposite of that. Email this to a friend?
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