Sherrilynne Starkie
NOVEMBER 10, 2012
Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Ottawa’s Capital City News. The Liberal brand in Canada struggles as McGuinty quits Ontario politics. Recent post: Ottawa police tweet on the beat.
Myrland Marketing
OCTOBER 4, 2018
It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.
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Sprout Social
SEPTEMBER 14, 2022
For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media.
Stay N' Alive
SEPTEMBER 21, 2010
I mentioned an important piece to that puzzle to building influence (in my case, getting published, and building a reputation) was how to network. Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Do unto others as you would have them do unto you.
Convince & Convert
JUNE 22, 2010
If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.
Convince & Convert
JUNE 30, 2010
The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.
Convince & Convert
JUNE 23, 2010
Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.
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