Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. Why waste the opportunity?

B2B 130

B2B LinkedIn Strategy Brands 130

Quintly

MAY 11, 2023

When researching a company, today’s employee doesn’t stop at job description and pay. While a big name can give you an edge, what really matters to today’s job seeker is a brand’s reputation. This is where employer branding comes in. Do you value work-life balance? Are you a fair business to partner with?

Brands 52

Brands LinkedIn Reputation How To 52

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. It connects to a shared goal: employer branding. How does that relate to social media?

Review 119

Review Brands Reputation Aggregator 119

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 210

Company Brands UGC How To 210

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 162

Process Communities Brands How To 162

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

Conversation 130

Conversation Brands Authentication Trends 130

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

NOVEMBER 16, 2023

And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. Your company’s reputation is crucial. Absolutely.

Brands 52

Brands Reputation Hashtag Social Media 52

Likeable

NOVEMBER 8, 2021

With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Curious how Reddit works, who it reaches, and why it may be of interest to your brand? This makes the platform a desirable ad space for brands. Read on below.

Reddit 91

Reddit Brands Insurance Forums 91

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Brands 183

Brands Apparel Creative Commons Consultant 183

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

DECEMBER 21, 2019

8 Career Prospects In Luxury Brand Management . If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. A career in luxury brand management can be full of exciting perks and financially rewarding. What Is Luxury Brand Management?

Brands 91

Brands Apparel Retail Fashion 91

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112

Campaign Brands Communities Industry 112

The Realtime Report

APRIL 16, 2024

“At JOTO PR, we recognize the frequent occurrence of low-quality articles overshadowing high-quality content when we are conducting research for media pitches—hence I’m not surprised at Google’s crackdown.” For example, AI can help generate topic ideas, outline articles, provide background research, or even suggest edits and improvements.

Google 91

Google Aggregator Authentication Collaboration 91

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Reputation 125

Reputation B2B Guidelines Policies 125

Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106

Campaign Brands Press Release UGC 106

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 But with growing sponsorship opportunities for influencers, it is inevitable that an influx will enter the already saturated space, making it even more difficult for brands to find the right influencer to work with.

Influencer 209

Influencer Tips Proposal Authentication 209

Keyhole.co

FEBRUARY 19, 2023

They won’t trust shady, no-name brands for credit repair, loan applications, estate planning, insurance management, and debt consolidation, among other pressing financial needs. We’ll discuss the most critical yet common mistakes that writers commit when promoting financial services brands. Finance writing demands authority.

Brands 52

Brands Content Marketing Insurance 52

Kikolani

APRIL 11, 2012

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. Me On The Web.

Reputation 167

Reputation Blogger Tools RSS 167

Proactive Report

JANUARY 27, 2013

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

Reputation 101

Reputation Social Graph B2B Survey 101

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Marketers, wouldn’t it be great to have a research assistant in your back pocket?

Software 81

Software Research Marketing Price 81

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 92

Survey Brands Sentiment Template 92

The Realtime Report

SEPTEMBER 3, 2020

Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). What Does It Mean to Sabotage A Business?

Study 184

Study Reputation Survey SEO 184

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. When options abound for the solutions you’re selling, you need a way to differentiate and elevate yourself – and branding is crucial to that process. What is a brand strategy? Email Address.

Template 62

Template Templates Strategy Brands 62

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Plus, you can manage your brand reputation as well.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Koka Sexton

DECEMBER 15, 2022

Networking can also help you build your reputation and establish yourself as an expert in your field. Build your reputation: LinkedIn allows you to showcase your skills, experience, and achievements, which can help you establish yourself as an expert in your field. The benefits of networking on LinkedIn. This could be through.

LinkedIn 69

LinkedIn Strategy Tips Reputation 69

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

The Realtime Report

APRIL 28, 2020

It’s a Useful Research Method. Before you can successfully put together a marketing strategy, a hefty amount of research needs to be conducted. However, never view this research in a negative light. Instead of simply being applied as part of your marketing strategy, this research can benefit all aspects of your business.

Strategy 125

Strategy Marketing Reputation Press Release 125

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118