Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

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Reputation Energy Influencer Review 100

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Influencers are people who can influence the perception of your brand in the short term. They won’t be the same for each brand. They just have to be passionate about your brand.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

JANUARY 15, 2020

For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?), or brand visibility ( how are you measuring this? ), or customer likelihood to do X, Y, Z (how are you measuring this), or greater efficiencies (how are you measuring this?) And, officially: Happy New Year!

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

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Content UGC Community building Hotels 253

Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. ” (Spot quiz: who said that?)

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Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: Trust and reputation are directly related to the value of business relationships. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Let’s get to it. 5 Tips to Build Confidence.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. We all do communications or public relations or reputation management or buzz and brand.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. That solution should be tied to your brand promise or unique value proposition. With great taste and unique solutions, ACH brands help you reach your culinary potential. But it’s a long story to tell in person.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness. This may be true, but your reputation will suffer in the long run.

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Policies Reputation Issues Social Media 100

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

JANUARY 24, 2013

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value. Lighting up” your PR stunt. He is a graduate of the U.S.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Why: “Thought leadership is what positions your brand as an expert in your industry. 6 Tips for Building Thought Leadership into Your Marketing Plan.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 9, 2015

Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” ” 3. Its effects are cultivated, complex and cumulative.

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Conference Construction Consultant Training 100

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

FEBRUARY 13, 2013

I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI.

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Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts).

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. But together, they: Wove a communal narrative that illustrated what earned media can’t: the culture behind our brand.

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Press Release Startup News Journal 100

Waxing UnLyrical

NOVEMBER 2, 2017

Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. A4 Ads that treat women/girls well increase Purchase Intent by 26% and Reputation by 10%. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR.

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Research Advertising Questions Communities 193

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. I semi-reconnected with someone I knew a long time ago at a networking event last year.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. There are so many misconceptions and a lot of people doing terrible PR that when leaders such as Shonali, Deirdre Breakenridge , and many others make it part of their business model to ensure PR itself maintains a great reputation, that inspires me to be excellent.

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Delicious Banking Sports Education 100

Waxing UnLyrical

MARCH 3, 2011

After all, the lightning speed at which brands and organizations respond is often what people respond to—I know I do. How quickly they pick up on acclaim as well as criticism can make or break their perception, and set the course for whether they will suffer a dent in their reputation or, rather, transcend it.

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Social Media Flickr Reputation Course 163

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. positive, neutral or negative) and prioritized according to potential reputational impact. The Break-Up campaign was very much a collaborative effort.

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck.

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. I couldn’t avoid it. Wherever I went, there it was. Kind of like a doppelgänger, but much, much nicer. Donna’s done some pretty amazing things: not only does she have a Ph.D.

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Film Klout Policies Reputation 227

Waxing UnLyrical

NOVEMBER 2, 2011

Brands from Coca-Cola down to local bakeries are using them to interact with their customers. By then, though, the damage to their reputation and to their “Google Juice” had been done. Guest post by Cal Evans. Social networks are great for business. Now where are they? It would take time to repair both.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Before you measure, take a baseline so you can see growth. Stephen Waddington of Ketchum.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

APRIL 30, 2013

Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? ” So, how did it all happen? The image went viral.

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Social Media Meme Reddit Public Domain 279

Waxing UnLyrical

AUGUST 10, 2011

In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

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Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 15, 2020

But they also have a reputation for being so friggin’ extremely delicate, temperamental, and difficult to cultivate. Those were brand new flower spikes! Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. How cool is that?

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Consultant Reputation Training Analytics 265

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes.

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Reputation Overview Forums Organization 208