Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

OCTOBER 30, 2018

. “Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower. From billboards and packaging to the sale of promotional items, the guide helps clarify the rules.”

Marketing 186

Marketing Exercises Retail Reputation 186

Sherrilynne Starkie

MAY 14, 2018

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Your reputation as a friend and supporter can be a valuable asset. But now infuencers include a much broader range of people. However, the basic principles of PR still apply.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

NOVEMBER 24, 2013

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations. A recent study by the Reputation Institute found 73% of consumers in the.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

JANUARY 21, 2019

Scandals such as the Cambridge Analytica data breach and rumours of Russian meddling in the US elections among others, have sullied the company’s reputation. Brands still love it as an effective advertising platform. Yet, there is hope.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

JANUARY 26, 2013

It would appear that those of us in the PR profession have considerable work ahead to build a reputation of credibility and trustworthiness, and it’s doubtful that research like the Baylor University study actually helps in this mission. Brands use social media for PR. The article was originally posted on the Thornley Fallis blog.

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Study Journal Reputation Report 370