Mindjumpers

MAY 6, 2011

Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Measurements.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

MARCH 24, 2011

Save Your Brand Reputation With Social Media. This quickstart guide may help you to get on the right track (click to view large): (Via GetIT Comms ). Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic].

Social Media 268

Social Media Reputation Content Company 268

Mindjumpers

MARCH 24, 2011

Save Your Brand Reputation With Social Media. This quickstart guide may help you to get on the right track (click to view large): (Via GetIT Comms ). Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic].

Social Media 265

Social Media Reputation Content Company 265

Mindjumpers

JUNE 26, 2012

Keeping a blog up to date does require a fair amount of time investment, but it offers a great opportunity for companies to display their ideas, discuss industry issues and establish their reputation or maybe to draw attention to other social media campaigns on other platforms.

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

MARCH 4, 2012

Improve customer service efforts – identifying conversations will reveal perceptions of your brand and enable you to manage brand reputation as well as handling real consumer issues real-time. This may also give you a chance to identity opinion leaders that influences consumer perceptions.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. Don’t let your fear for a “ negative reputation &# get you locked up in a defensive social media policy approach. This reflected on the brand they worked for. So why not?

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

APRIL 28, 2011

Best Reputation Management. Best Branded Viral Video. There are a lot of great brands between the nominees – and again we find social media work done for large brands like IKEA and Toyota. Best Use of a Social Media Platform. Best Use of Mobile. Best Relationship With Blogs. Best Crisis Management. Best Social CRM.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

FEBRUARY 2, 2011

Southwest reaches out specifically to influencers: travel bloggers, brand fanatics, avid travelers, and importantly, employees all contribute content. - More facts: - Southwest Airlines is a strong brand. - Before getting into social media, Southwest Airlines was already an established brand.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

MAY 18, 2011

Similar Posts: Save Your Brand Reputation With Social Media. There are several different applications to do that job, just try and search for it. In a later post I will take a further look at some cases where QR codes are used for marketing. How To Post Effectively on Facebook. Facebook Real-Time Analytics.

Posterous 242

Posterous How To Smart Phone Reputation 242

Mindjumpers

NOVEMBER 15, 2010

A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. The fact that it does happen so often can be destructive for the company’s actions and reputation and it gives social media marketing in general a bad image as well.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

APRIL 18, 2011

Save Your Brand Reputation With Social Media. What you share can and will be used against you. The internet as a long memory. When in doubt, ask for guidance. Similar Posts: What To Remember In Social Media Marketing & PR. Use of Social Media to Inspiration for All Businesses.

List 243

List Engagement Social Media Guidelines 243

Mindjumpers

MAY 6, 2011

Best Reputation Management: Prime (Sweden). Best Branded Viral Video (Nominees): Euro RSCG London (UK). Dulux lets Color was also a hit, being awarded as the winner in the Branded Viral, Best Art Direction category. Best Relationship with Blogs (Nominees): JWT New York (US). Best Crisis Management: Weber Shandwick (US).

Social Media 188

Social Media Social CRM Project Film 188

Mindjumpers

JANUARY 11, 2011

How on earth can people be surprised or upset about Fullrate finding my tweet on Twitter, but they’re OK with posting a complaint (for example) on a brand’s Facebook page? I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too. If not, where’s the line?

Social Media 276

Social Media Wireless Privacy Technorati 276

Mindjumpers

AUGUST 12, 2010

Remember to reflect that there is a face behind the brand, and that face has a name. Never underestimate what a thank you, and a personal, one-on-one conversation can do you for company. Take a look outside the box Strict policy guidelines are not necessary in order to have a successful blog. Don’t be afraid to try out things.

Tips 193

Tips Guidelines Blogger Policies 193

Mindjumpers

SEPTEMBER 24, 2010

Furthermore, blogs play a crucial role in search engine marketing and a brand’s reputation, among many others. Blogs are the online properties to which companies can link their social media presences and where dialogues with clients and prospects also effectively take place. Leave a Reply Click here to cancel reply.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

JULY 17, 2012

Yesterday , I wrote about how brands can anticipate crises by being proactive through monitoring of issues. I discussed at what point brands must take action and engage in crisis management. Today, I will go through what kind of response strategies you can make use of in your crisis response to restore your brand’s image.

Reputation 193

Reputation How To Strategy Course 193

Mindjumpers

JANUARY 25, 2013

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

FEBRUARY 8, 2011

There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. It comes out as “brand recall” and the perception of your brand to your target market. It is not just being a name, but to evolve as a brand. Ensure that your target market trusts your brand. .

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

JULY 12, 2010

Several steps lie between getting in the influence sphere of a business or brand and the actual purchase of a product or service. A simple example: someone whose influence leads to a substantial spreading of your content is not the same as someone whose influence strengthens your brand reputation.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

JUNE 22, 2011

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. – increase your brand visibility. Linking to your Facebook page from your website homepage, using your brand in the anchor or alt-text. – Using your brand name in posts.

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Facebook How To SEO Reputation 245

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

MAY 24, 2012

The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA. Best Branded Viral Video – Go Beyond the Cover by Agence Tuxedo.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Mindjumpers

SEPTEMBER 6, 2010

. - Taking Responsibility : As mentioned above, employees represent their company at all times and so should be respectful to other colleagues and not write anything that should put their company’s reputation at risk. I see this persons role as a nice blend of brand evangelist and pr. Leave a Reply Click here to cancel reply.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

. - Taking Responsibility : As mentioned above, employees represent their company at all times and so should be respectful to other colleagues and not write anything that should put their company’s reputation at risk. I see this persons role as a nice blend of brand evangelist and pr. Leave a Reply Click here to cancel reply.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

MARCH 22, 2011

Save Your Brand Reputation With Social Media. Today, Twitter has hundreds of millions of users and the number increases with a great amount each day. Check out Twitter’s new Discover Twitter video here: Similar Posts: Digital Death In The World of Social Media. What People Love And Hate On Twitter [infographic].

Video 187

Video Twitter Reputation Social Media 187

Mindjumpers

MARCH 21, 2013

There are many different strategies for brands to create organic reach. One proven way that generates brand endorsements is word-of-mouth recommendations. This can be a challenge for a brand that wants to connect with thousands of people at one time. How to Optimize Your Brand’s Twitter Presence [infographic].

Influencer 193

Influencer Guidelines Tumblr Reputation 193