Jeff Esposito

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. These one-on-one conversations can only help your business and personal reputation because you’re controlling the path of that conversation.

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Gilda’s Club: What went wrong?

Jeff Esposito

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek.

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Has social media burned PR bridges?

Jeff Esposito

Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand. These posts have championed the mercenary mentality of caring only about yourself and giving your services to the highest bidder.

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Real Time Engagement with Scott Monty

Jeff Esposito

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand.

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Five for Friday

Jeff Esposito

How ‘branding’ is ruining journalism – I love this take on personal brands from the Washington Post. Many people look at the “I” in everything before building up a solid reputation to go on. It is a worthwhile read no matter what side of the personal brand debate you fall on. Journalists, PR Pros and Bloggers, Oh My!

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. This is a guest post from Michael Dolan.

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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

audience/influencer engagement, brand and sentiment analysis, etc.). I’m not sure if this is a good sign or is more telling that perhaps communicators and PR professionals are still not quite on board with the general consensus of experts and social media consultants regarding how we should be utilizing social media (e.g.