Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. In this article, you will see: What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Adam Sherk

NOVEMBER 11, 2014

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get?

Mobile 164

Mobile Publishing Hitwise Patterns 164

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Or click “Compose” on any day on the Sprout publishing calendar. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Display Your Presence.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Social Media 143

Social Media Hubspot Statistics Survey 143

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126

Examples Influencer Campaign Marketing 126

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Published on Categories. Published on. Advice from 3 brands getting TikTok for B2B right. Each month, 80 million people spend an average of 24 hours on TikTok.

B2B 136

B2B Brands Marketing How To 136

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. LinkedIn Marketing Tip #4: Share Your Brand Voice .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Webbiquity SMM

DECEMBER 6, 2022

575,000 tweets published. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. Affiliate sales support independent publishing. They are the experts, so let them share their expertise on behalf of your brand!”

B2B 225

B2B Social Media Marketing Influencer 225

Later

AUGUST 6, 2020

The feature can be used by brands, creators, influencers, and social media managers to spotlight positive comments, combat misinformation, answer FAQs, and more. According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business. Pinned Comments Tip #2: Take Accountability .

Comments 93

Comments Brands FAQ Instagram 93

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sherrilynne Starkie

JANUARY 10, 2019

Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement. 2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019.

Features 150

Features Social Media Survey YouTube 150

Ignite Social Media

SEPTEMBER 16, 2021

Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. Enter the Social Technographics Ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instead, use hashtags that are already popular and align with your brand. Guest Post by Monika Jansen.

Content 124

Content Brands Findability Marketing 124

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. Publishing whitepapers/ebooks? If not, this is a clear area where your brand can pull ahead.

Analysis 105

Analysis Sentiment Marketing How To 105

Sherrilynne Starkie

FEBRUARY 14, 2019

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” . .

Badge 150

Badge Fashion Travel Survey 150

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

Google 170

Google Adwords Case Study Sports 170

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? A TikTok video , for example, can be surfaced in users’ For You Pages for weeks, even months, after it is first published. Be kind, rewind.

Video 100

Video Social Media Brands Instagram 100

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

The Realtime Report

SEPTEMBER 3, 2020

Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. At the core of most businesses marketing strategies is an investment in SEO services to increase organic traffic sent to the brand’s website. The Survey. Our survey can reveal that 18.3%

Study 184

Study Reputation Survey SEO 184

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56

Brands Marketing Apparel Influencer 56

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform.

Research 144

Research Social Media Airlines Marketing 144

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ ’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain. The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. Raising brand awareness (38%). requires purchase).

Publishing 79

Publishing Content Marketing B2B 79

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brands 60

Brands Content Influencer Survey 60

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 81

Content Collaboration Project Template 81

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 102

Social Media Team Social Media Management Report 102

SocMed Sean

JANUARY 21, 2019

S stands for Sales Social media can be a great way to connect with your existing customers and empower them to become your brand advocates. Create an influencer program that amplifies the positive messages from your brand ambassadors Find a group of happy customers and empower them to share positive messages as brand ambassadors.

ROI 269

ROI Social Media CSR Knowledge Base 269