Waxing UnLyrical

DECEMBER 14, 2015

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. ” 5. Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 15, 2020

or brand visibility ( how are you measuring this? ), or customer likelihood to do X, Y, Z (how are you measuring this), or greater efficiencies (how are you measuring this?), Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And, officially: Happy New Year!

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Build Your Brand and Expertise. Image: SalFalko via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 24, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And if you are taking some time off for the holiday weekend, I hope you and yours stay safe and healthy. Happy Holidays! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

AUGUST 15, 2017

If they want to measure brand recognition #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. On the metrics to use when analyzing content: Metrics are client driven.

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Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Digital Marketing Revitalises Heritage Brands. Why: “We publish anything that’s helpful to anybody who owns a dog. What advice would you give to a brand that hasn’t tried to do so… yet?

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Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) You just read From #HungertoHope on World Food Day , originally posted on Waxing UnLyrical , published by Shonali Burke. were honored for their efforts to end world hunger. She and I would be so grateful.

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Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

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Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

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Waxing UnLyrical

MARCH 31, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And that’s not just for the birds 😊🦜 Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Behind the brand: Jack Daniel’s. This week, we feature seven such case studies from both sides of the pond. Please share in the comments below. .

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Waxing UnLyrical

MAY 1, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. If I “see” you this afternoon, lovely; if not – another time. Happy May Day! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 22, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). ” 5.

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

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Waxing UnLyrical

JUNE 21, 2012

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. There’s nothing like having your own branded footer , as I waxed lyrical about a while back.

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Waxing UnLyrical

SEPTEMBER 2, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Just click on over here , and sign up (note the fee is listed in AUD, not USD). Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. And in today’s hyper connected world, everyone’s a publisher. Visually appealing.

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Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. I happen to have a client whose personal brand is associated with hacking as well. If being different were the goal of your brand, very few brands would make money.

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Waxing UnLyrical

APRIL 9, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Like I said before: it’s completely free, no catch, but you do have to sign up (best way for me to manage spammers, etc.). Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JANUARY 6, 2014

Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. and shares her wishes for you in the new year. Top Marketing Predictions For 2014. A New Year’s Wish From WUL… And Me. Why: In case you missed it (hey, the holidays were busy!), THREE WORDS to bind the year: 2014.

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Waxing UnLyrical

MARCH 2, 2015

Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. Should You Publish on Medium?

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Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to find your audiences and influencers and on which platforms they publish. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

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Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

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Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

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Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. October #measurePR Announcement.

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Waxing UnLyrical

JUNE 27, 2016

Does PR Serve the Brand or Start it? Why: “PR needs to be an integral part of the brand development process rather than simply being there to support, protect or bail out the brand,” writes Clare Ward for CIPR. Social Strategy Can Help Break Your Company’s Silos. Image: jasongillman via Pixabay, CC0 Public Domain.

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Waxing UnLyrical

FEBRUARY 8, 2016

5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). Why: “Having money helps … fruitful businesses, but the truth is that the best of the best – both online and offline – are able to stay relevant and profitable thanks in large to the existence of a brand community,” writes Ty Rothstein.

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Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action. Here’s to another great year of PR measurement! Authenticity reigns.

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Waxing UnLyrical

OCTOBER 16, 2012

Brands, is supporting the World Food Programme’s World Hunger Day effort. originally posted on Waxing UnLyrical , published by Shonali Burke. (And seriously, if you work in PR and have never attended the PRSA conference, plan for next year. It’s a BLAST.). Today is World Food Day, and Razoo, in partnership with Yum!

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Waxing UnLyrical

NOVEMBER 28, 2016

But I love responsive, caring, conversational brands that keep it real. ” I believe that the soul of a brand is the crux. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. One doesn’t come to mind.

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Waxing UnLyrical

JUNE 27, 2012

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador.

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Waxing UnLyrical

SEPTEMBER 25, 2012

We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. You just read Got Kred?

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Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

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Waxing UnLyrical

APRIL 28, 2014

I am so sorry we didn’t publish for a few weeks. Why: Regardless of their background, some people reject personal branding because it seems to go against their values. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. You can imagine how crazy it’s been. Business leaders often rock the boat.

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Waxing UnLyrical

MARCH 23, 2012

Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. It allowed brands to set up default landing pages; so when a new visitor arrived at their pages, they would be prompted to first “like” that page in order to access discounts and other promotions.

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Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” JC, Alan.

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Waxing UnLyrical

FEBRUARY 17, 2015

It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. What steps do you take to protect and promote your brand’s reputation? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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