Janet Fouts

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Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

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Relationships first – #MindfulSocial with @BryanKramer

Janet Fouts

His latest book, Shareology: How Sharing is Powering the Human Economy , published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning.

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Participation Marketing #MindfulSocial with @Britopian

Janet Fouts

My guest this week is Michael Brito, a digital strategist, published author, TEDx speaker, adjunct professor, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

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My bestseller and the next book is on the way!

Janet Fouts

My portion of the book holds the kernel of an idea that I’ve been building on for some time now, and will be the focus of my 6th book “ Mindful Social Marketing – How Authenticity and Generosity are Transforming Marketing “, due for release in October 2015, published by Substantium. Simply being visible was enough.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). Increasing brand loyalty (83.9%).

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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

Viral reach is the number of unique people who saw this post from a story published by a friend.”. Unless you’re a big brand I’m guessing you can’t afford to pay to have this much showing, so you’d better think about how to really engage people. So let’s say you run some “story” ads. Download it here.

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Social Media PR Tweet

Janet Fouts

Ideas like: “When you communicate for a brand, make sure people know there’s a real person there too. Then get on over to my publisher’s site at Think aha® and reserve your copy of #Socialmedia PR tweet now! The book is written in tweet form, 140 bite-sized ideas for social media engagement. Be transparent.&#. Susan Tenby.