Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Writtent Blog

NOVEMBER 12, 2013

SEO as we know it is actually gone forever. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Still not convinced that these emerging factors indicate that SEO isn’t what it used to be? Pointless Press Releases. image credit: Search Engine Watch.

SEO 95

SEO Content Marketing Press Release 95

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.

Publishing 209

Publishing Module Syndication Badge 209

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Have you heard the term? Learn it well.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

MARCH 7, 2024

It’s also important to identify your SEO competitors as they can sometimes differ from your business competitors. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. The report should show how each competitor tells their brand story and the value they deliver to customers.

Analysis 93

Analysis Report Examples Tools 93

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What brand marketers can learn from PR by iMedia Connection. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

Vocus 188

Vocus Press Release Tips Blogger 188

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 107

Statistics Skills Analytics Press Release 107

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. PR has always been about building awareness of a brand or a cause and raising, upholding reputations. Very likely.

Press Release 85

Press Release SEO Paid Search Reputation 85

Josh S Peters

JANUARY 25, 2011

SEM (SEO / PPC). There have been several studies done to show that brands engaging in social media are much more likely to be searched for. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Press Releases. Email Marketing.

Social Media 187

Social Media Press Release SEO Engineering 187

SocMed Sean

JUNE 23, 2017

This is a clear and a strong indication of how brands need to adapt to latest trends, especially in light of the importance of optimizing websites for mobile devices. On the service provider side, mobile apps provide many benefits beyond web sites, including enhanced customer engagement, usage tracking, brand building, brand recall, etc.

Organization 182

Organization Mobile Apple SEO 182

Buffer Social

AUGUST 16, 2023

We used a press release distribution service to get our clients’ news in front of journalists. With AI writing tools like ChatGPT, you can generate insightful templates for blog posts, press releases, client reports, and more. Leverage technology to track your finances and profits. Conclusion There you have it.

Strategy 74

Strategy Press Release Startup Reputation 74

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Meaning, a brand (or person) could benefit by leveraging the crowd. That’s what we’ve dubbed, “Co-op SEO.&# How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Webbiquity SMM

SEPTEMBER 9, 2013

Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place. Use news releases for exposure, not backlinks.

Directory 196

Directory SEO B2B Real Estate 196

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? Written on March 16, 2010 by Josh Peters in ORM , SEO , Social Media , Strategy 1 Comment - Leave a comment!

Reputation 209

Reputation Press Release SEO Lijit 209

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

The Realtime Report

APRIL 28, 2020

With social media, SEO content marketing , paid ads, YouTube, and so much more at your disposal, the sky is the limit. When they’re happy with their purchases, new customers will essentially become brand ambassadors for you. Press releases and effective communication on social media are other methods to build your reputation.

Strategy 125

Strategy Marketing Reputation Press Release 125

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It’s a win for you and for your clients. About the Carrie Morgan: Follow @morgancarrie.

Real Estate 149

Real Estate Press Release Google News 149

agora pulse

OCTOBER 6, 2020

Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. Doing so will get you additional brand mentions and energize your social media agency presence. Instead, aim to understand their sector, get your brand in front of them and make strong connections.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

Idaconcpts

JULY 27, 2013

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? Establish a brand page on Facebook and actually make posts to it. Timely posts about industry news, or list posts that offer practical tips to consumers will always benefit your brand. Not to worry!

Products 159

Products Press Release Analytics Blogger 159

Social Media Network Marketing

JULY 1, 2010

Thursday, July 1, 2010 Social Media requires good SEO Management Social Media needs SEO [Search Engine Optimization] Management. The reason to work on SEO while managing and handling Social Media is so that your brand comes up ahead on the Google and other search engines. So what do you do? What are metatags?

SEO 76

SEO Social Media Engineering Reputation 76

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Activating brand advocates.

Social Media 198

Social Media Jive ROI Press Release 198

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. Tip #14: Dirty Secret Every now and then, press releases work.

Tips 102

Tips Publishing Press Release Syndication 102

Small Business Mavericks

FEBRUARY 8, 2011

And, the Huff-Post press release states that $300 million of that will be cash. I consider it a branding issue. If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. They purchased Huffington Post for $315 million.

Press Release 79

Press Release Case Study Small Business Adwords 79

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. You’re either doing it or you’re not, and if you’re not, then you are falling behind the competition.

Reputation 156

Reputation Case Study Press Release Small Business 156

Social Media Network Marketing

OCTOBER 4, 2010

Is it really going to benefit the brand that we are looking at? We need to understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Social Media needs SEO [Search Engine Optimization] Management.

Social Media 63

Social Media Brands Press Release Directory 63

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind.

B2B 252

B2B Marketing Case Study Buy 252

Kikolani

NOVEMBER 24, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Search Engines / SEO. Is Google+ Imperative For SEO? The Resources Mashup. Blogging / Writing. This is where Google Analytics Advanced Segments come into play.

Mashup 146

Mashup Resources Press Release Adsense 146

Kikolani

JANUARY 26, 2010

2010 SEO Trends. Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts. SEO and Social Media. The following are some interesting tidbits from this session.

ROI 114

ROI SEO Social Media Tips 114